Morphy Richards, a trusted name in home appliances and climate solutions with nearly 90 years of British heritage, will unveil its latest debuts and bestsellers at IFA Berlin 2025 (September 5-9) under the theme “Innovate for Enlightening Progress”. Visit Hall 7.1C, Booth 105 to explore how Morphy Richards’ smart ideas enlighten your life with iconic British heritage and modern pragmatism.
IFA 2025 Highlight
The S1 Pro, the world’s first truly ductless air conditioner, has redefined portable cooling with its ductless mobility and versatile 3-in-1 functionality—AC cooling, fan, and dehumidifying. Its market potential was quickly validated, raising about $1 million on Kickstarter with around 2,500 supporters. At its debut at IFA 2024, the S1 Pro made a strong impression, winning both the ‘Best of IFA 2024’ award from Yanko Design and the ‘Best of ShowStoppers at IFA 2024’ by the Gadgety Awards. Its groundbreaking industry innovation and futuristic design have attracted extensive media and influencer coverage. Even athletes at the Paris Olympics are captivated by its performance and enthusiastically endorse it.
（Award-winning S1 Pro with recognition for excellence in home appliance ）
At IFA 2025, following the success of the S1 Pro, Morphy Richards launched its flagship all-season climate master, the S1 Ultra, now featuring two key upgrades: heating and humidifying. Powered by Fusion Max Tech, the S1 Ultra meets year-round home climate needs in a single device. With exclusive spot heating technology, it offers instant, precise temperature adjustments in seconds, providing coolness in summer and warmth in winter for year-round comfort. This all-in-one solution delivers seamless, efficient comfort, embodying the concept of "all-season comfort, one device controls everything."
Guided by the belief that "Innovate for Enlightening Progress", Morphy Richards integrates user feedback into product design. Available in a variety of colors, the S1 Ultra blends modern technology with subtle wood accents, creating a warm, cozy, and effortlessly stylish addition to any home. Inspired by aircraft engines, its sleek, engine-inspired top shell combines strength with simplicity, merging futuristic design with the natural appeal of wood elements. This harmonious fusion achieves an elegant, high-tech look that complements contemporary home interiors. With the S1 Ultra, Morphy Richards continues its mission of delivering "Smart Ideas for Your Life", aiming to be a trusted global smart home partner.
（Teaser image of S1 Ultra, the next-gen all-season home climate solution）
Morphy Richards’ smart ideas are ever-evolving, merging tradition with innovation. At IFA 2025, we will showcase the upgraded Fusion Kettle and Toaster Set. As a renowned British kitchen appliance brand, Morphy Richards’ iconic pyramid kettle has captivated global consumers for years. Yet innovation never stands still—Morphy Richards continues to evolve, infusing its iconic legacy with modern pragmatism, driven by deep user insights to solve everyday problems.
The Fusion Series redefines the legacy of Morphy Richards, elevating it to meet the needs of today’s design-conscious, quality-focused consumers. By actively engaging with users, the newly redesigned handle ensures a smoother, more comfortable pouring experience. The sleek, minimalist design—now with wood-inspired accents—enhances kitchen aesthetics while adding a touch of understated elegance, perfectly complementing any modern space. Every aspect of the Fusion Series has been thoughtfully reimagined, delivering a refined experience that respects Morphy Richards’ iconic heritage.
This year, we will bring together our latest innovations and iconic best-sellers. Explore a wide range of innovations—from our legendary pyramid kettles and fully automatic espresso machines to personalized ice cooling hubs, thoughtfully designed upgraded kettle and toaster sets, and flagship home climate systems—each crafted to inspire, elevate, and redefine everyday living.
Visit Morphy Richards at Hall 7.1C, Booth 105
Morphy Richards warmly welcomes you to IFA 2025, the world’s leading stage for consumer electronics and home innovation. Visitors will experience exclusive, firsthand encounters with Morphy Richards’ newest product debuts, live specialist demonstrations, and insights into the vision for the home of tomorrow.
Engage with Morphy Richards experts, explore possibilities, and witness how Morphy Richards continues to push the boundaries of design, innovation, and practical elegance. Let’s illuminate the future of home—together.
